Jeonju City Selected as the Most Desired City to Visit

Grand Prize Awarded at the 13th Korea National Brand Awards Ceremony

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonju City announced on the 6th that it was selected as the No. 1 "Most Desired City to Visit" and received the grand prize at the "13th Korea National Brand Awards Ceremony" held at Lotte Hotel Seoul.

The Korea National Brand Awards, hosted by the New York Festival, one of the world's top three advertising festivals, evaluates the national brand competitiveness index for the most competitive brands in various fields such as domestic industry, regions, and culture, selecting and awarding first place in each category.

Jeonju ranked first in the "City I Want to Visit" category, surpassing leading domestic tourist cities such as Jeju, Mokpo, and Gyeongju, by receiving consistently high scores in awareness and satisfaction in a survey conducted from January 1 for 16 days targeting 3,000 people nationwide aged 16 and older.

Taking this award as an opportunity, Jeonju City plans to host various festivals based on Jeonju's unique charm, such as the △ Jeonju Street Jazz Festival and △ Jeonju Gourmet Travel Festival, to respond to tourism daily life following the phased recovery from COVID-19. Additionally, it will attract direct visits to Jeonju through the composition and promotion of travel products linked to drama filming locations.

In particular, to ensure that foreign tourists, who have mainly visited the Seoul metropolitan area, can extend their tourism to Jeonju, the city will operate SNS channels continuously to provide Jeonju tourism information. Furthermore, it plans to increase interest in Jeonju tourism through events for foreigners and the production of Jeonju tourism webtoons.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr