[Asia Economy Reporter Moon Hyewon] Lion Korea announced on the 6th that it has launched a premium bubble cleanser brand for children aged 4 and above, ‘I! Pom Pom Hae’ (I FOAM FOAM CLEANSER).
I! Pom Pom Hae is a brand planned to respond to the preferences of MZ generation parents who prioritize convenience in childcare and their children's healthy happiness, as well as the rapidly growing bubble bath product market.
The new product, ‘I! Pom Pom Hae Bubble Cleanser,’ contains 10 EWG green-grade ingredients that keep the skin moist and is a low-irritant product verified by external testing agencies through skin irritation tests, sensitive skin irritation tests, and eye irritation tests.
It is a product that sprays fragrant bubbles in sky blue (I! Pom Pom Hae Bubble Cleanser Green Grape scent) and pink (I! Pom Pom Hae Bubble Cleanser Pure (Powder) scent) as soon as the handle is pressed, and it is characterized as an ‘all-in-one cleanser’ that can be used as body wash, shampoo, and hand wash, making the cleansing step simple.
It was launched as a single 300ml large-capacity item and can be found through Lion Korea’s official mall and other online distribution channels as well as major discount stores.
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