CJ OnStyle Significantly Strengthens Planned Programs Including 'Park Solmi's Solkkit-han Saenghwal'

CJ OnStyle's 'Kkotboda Yeohaeng' media wall broadcast scene.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle is significantly strengthening various planned programs, led by the new program ‘Park Solmi’s Tempting Life’.

According to CJ OnStyle on the 6th, the new program hosted by actress Park Solmi will premiere on the 10th at 8:50 AM. Every Sunday morning, Park Solmi and show host Kang Yeonjin will meet customers with the concept of proposing tempting lifestyles reflecting the latest trends. The program plans to carefully select and reveal inner beauty health supplements, which have recently gained attention, as well as beauty products and daily necessities.

In the first broadcast on the 10th, the latest product of the body fat reduction health supplement ‘Phormoline Extra L112’, which had only been available through direct purchase from Germany, will be launched exclusively for the first time in Korea. CJ OnStyle has prepared exceptional benefits for the premiere. Customers who purchase during the ‘Park Solmi’s Tempting Life’ broadcast will receive a 30,000 KRW coupon and 24 months of interest-free installment benefits, along with a launch commemorative event offering department store gift certificates worth a total of 10 million KRW throughout April to purchasing customers.

Additionally, CJ OnStyle has revamped specialized programs by category, further strengthening its unique ‘Taste Shopping’ identity. First, ‘Donggage’, CJ OnStyle’s representative fashion program, has moved its broadcast time to Saturday mornings from the end of March to meet more customers. A new living-focused program, ‘Taste Atelier’, hosted by patissier Yoo Minju, who runs a famous dessert cafe, and show host Mo Heehyun, has also been established. Furthermore, professional programs led by CJ OnStyle’s representative show hosts have been greatly expanded, including Seo Arang’s ‘Style C’ (fashion), Sim Seura’s ‘S-PICK’ (beauty, health supplements), and Ji Sujin’s ‘Brand Pick’ (fashion).

In line with the revival of overseas travel demand, the travel-specialized program ‘Travel More Beautiful Than Flowers’ is also resuming. ‘Travel More Beautiful Than Flowers’ is CJ OnStyle’s flagship travel program, launched in 2013 and operated for about seven years. It was temporarily suspended due to COVID-19 but reopened on the 3rd with a broadcast selling a Northern Europe travel package. Notably, this broadcast utilized the newly introduced media wall exclusive studio from earlier this year, attracting attention with a realistic presentation as if broadcasting from the middle of an airport or European tourist spots.

Park Seungpyo, head of CJ OnStyle TV Commerce Division, said, “CJ OnStyle is focusing on communication with customers through live talk enhancements in TV home shopping live broadcasts, and planned programs are seeing an increasing number of fans who seek them out to watch.” He added, “Reflecting the anticipation for daily life recovery with the arrival of spring, we will present distinctive commerce broadcasts so that customers can enjoy CJ OnStyle together.”