"Making Jeju More Delicious with Safety" Jeju Tourism Organization and Hotel Shilla Join Hands

Jeju Tourism Organization and Hotel Shilla Sign Business Agreement for Cooperation and Mutual Growth with Local Community
Includes Collaboration on Social Contribution Projects and Promotion of Jeju Food and Culture

After the 'Making Jeju More Delicious with Safety' business agreement ceremony held on the 6th at Jeju Tourism Organization, related officials including Go Eun-sook, President of Jeju Tourism Organization, and Ha Ju-ho, Vice President of Hotel Shilla, are taking a commemorative photo (third from the left in the front row).

Hotel Shilla and Jeju Tourism Organization have joined hands for coexistence and mutual growth with the local community.

On the 6th, Hotel Shilla announced that it signed a business agreement with Jeju Tourism Organization for the project "Making Jeju Safer and More Delicious." Attending the agreement ceremony were Go Eun-sook, President of Jeju Tourism Organization, Ha Ju-ho, Head of Communications Team (Vice President) at Hotel Shilla, and Park Jeong-mi, CEO of 'Shinseong Halmae Restaurant,' the first branch of "Making Jeju More Delicious."

Through this business agreement, the two companies' representative social contribution activities, Jeju Tourism Organization's "Safe Filling" and Hotel Shilla's "Making Jeju More Delicious," will jointly develop projects. The agreement includes ▲joint cooperative projects through linking social contribution activities of both companies ▲strengthening local commercial competitiveness through Jeju Tourism Organization's regional revitalization projects and Hotel Shilla's talent donation ▲promotion of Jeju food and culture to overseas tourists ▲joint volunteer activities conducted by both companies' volunteer groups.

Hotel Shilla expects this agreement to create greater synergy in the shared goal of both companies' social contribution activities, which is "supporting the enhancement of Jeju's local food culture competitiveness." By combining Jeju Tourism Organization's "Safe Filling" campaign, which creates clean services, with Hotel Shilla's "Making Jeju More Delicious," which helps small restaurants become self-reliant, they aim to increase satisfaction with Jeju tourism and strive to attract foreign tourists in the post-COVID-19 era.

Ha Ju-ho, Head of Communications Team at Hotel Shilla, said, "This business agreement with Jeju Tourism Organization was driven by our shared desire to contribute to the development of the Jeju local community. We will actively support this cooperative project to provide practical assistance to the local community."

Since 2014, Hotel Shilla has been conducting the social contribution program "Making Jeju More Delicious" in Jeju, which helps small restaurants become self-reliant by improving cooking methods, service training, restaurant facilities, and interior design. Hotel Shilla supports a task force (TF) composed of experts in cooking, facilities, and service to comprehensively renovate food preparation methods, customer service, and kitchen equipment. "Making Jeju More Delicious" has been recognized as a representative local social contribution program and received the "Presidential Citation" at the 10th National Volunteer Day event in 2015.