Lotte Department Store Opens Connected Flagship Store... "A New Hot Place for the MZ Generation"

On the 3rd, a customer is browsing books at the 'Connected Flagship Store' located in the Lotte Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 3rd that it has opened an experiential complex cultural space called the ‘Connected Flagship Store’ on the 1st floor of the main store’s Young Plaza.

At the Connected Flagship Store, independent books are curated monthly according to themes, and experiential content is prepared where visitors can create their own books and notebooks. Until the 30th of this month, customers who purchase a Mosaic notebook and upload a verification photo will be entered into a draw to receive a T-shirt and eco bag made with the same design as the purchased notebook.

A separate space has also been prepared where visitors can experience and enjoy various cultures such as music and artworks. A DJ booth has been installed to hold events such as acoustic performances and LP DJing regularly, and the gallery space will showcase various paintings and photographs that could previously only be seen at Connected in New York.

There is also the Connected Flagship Cafe, where visitors can enjoy a moment of relaxation with a cup of coffee alongside books, music, and artworks. Here, customers can enjoy coffee from Alegria, a premium roasting specialty brand famous for Jungle Espresso Blending, as well as simple desserts.

A Lotte Department Store official said, “We put great effort into designing fun content that attracts MZ generation (Millennials + Generation Z) customers even from distant places,” and added, “We will continue to strive to make each Lotte Department Store location a representative ‘hot place’ in its region.”