Sopraum Presents Goose Down Summer Quilt Co-Designed with Three Major Department Stores Again This Year

- Goose Down Comforter, Highlighted Even in Summer for Excellent Moisture Resistance and Comfort
- Premium Goose Down Comforter Filled with Siberian Goose, Sold at 77% Discount for 249,000 KRW (Q 기준)

Pacific Textiles' premium goose down bedding specialist brand Sofraum will launch a co-designed goose down bedding collection with Shinsegae, Hyundai, and Galleria department stores on March 25.

Sofraum announced on the 25th that it will release a limited edition premium goose down comforter co-designed with Shinsegae Department Store, Hyundai Department Store, and Galleria Department Store. Since 2018, Sofraum has been collaborating with major department stores ahead of the SS season for five consecutive years to offer high-quality goose down products at reasonable prices. Each release has sold out completely, leading to re-releases and receiving positive responses from consumers.

Goose down comforters are lightweight and excel in moisture absorption and moisture-proofing, making them suitable for use in winter, spring, fall, and even summer throughout all four seasons. In particular, this co-designed goose down summer comforter boasts a light weight of 300g and provides a comfortable sleeping environment in summer due to the moisture-wicking properties of goose down that prevent dampness in high humidity. The Siberian goose down used as filling has down balls (round-shaped fine feathers) about 1.5 times larger and longer than those of regular geese, resulting in excellent fill power. Additionally, Sofraum applies its 3D volumetric quilting technology to minimize feather loss and features antibacterial processing that blocks dust mites.

Sofraum will present three co-designed collections for each department store. At Shinsegae Department Store, the ▲‘Sochi80’ will be launched. This top-tier product, priced at 1.1 million KRW for queen size, will be sold at up to 77% discount and is exclusively available at all Sofraum branches in Shinsegae Department Store and Ralph Lauren Home at Shinsegae Main Store.

The co-designed product ▲‘Ivan80’ with Hyundai Department Store also offers a 77% discount, available at a reasonable price of 249,000 KRW for queen size. It will be sold exclusively at all Sofraum branches in Hyundai Department Store, Sherdan at Hyundai Department Store Main Store, and Ralph Lauren Home at The Hyundai Seoul. For Galleria Department Store, the ▲‘G.Siberia80’ will be launched and available at all Sofraum branches in Galleria Department Store. The regular price for queen size is 1.1 million KRW, but the co-designed product will be offered at a special price of 249,000 KRW.

A Sofraum marketing representative said, “We hope this co-design project will provide an opportunity for customers who have not previously used goose down summer comforters to experience high-quality goose down summer bedding,” adding, “We encourage everyone not to miss this chance to purchase quality products at reasonable prices.”