LAB543 Signs Strategic Business Agreement for Mutual Growth with Gold Plate

Expecting Innovative Synergy from the Meeting of Data Analysis and Product Manufacturing Planning

LAB543 (CEO Song Ji-woo) signed a business agreement for mutual development with Goldplate (FoodYap, CEO Lee Jung-taek), a frozen food specialist company, at FoodYap Place in Hannam-dong on March 22.

Through this agreement, LAB543 plans to provide various marketing solutions such as data-driven mutual product development collaboration, influencer marketing, and commerce sourcing, while Goldplate will be responsible for developing new distribution platforms and manufacturing, developing, and supplying influencer-exclusive brand products. Leveraging LAB543’s patented solution-based data analysis capabilities and Goldplate’s 10 years of product manufacturing planning expertise, they aim to introduce products at reasonable prices that customers desire. Additionally, they expressed expectations for business expansion between the two companies through collaboration with many influencers.

LAB543 (Jiwoo Company) is a full-value chain solution group that provides everything brands need through innovative attempts and ideas based on data analysis, offering a wide range of services across marketing including online and offline marketing, influencer marketing, and PB brand development. LAB543 (Jiwoo Company) continuously evolves by providing unique marketing solutions under the slogan “a marketing company that sells well,” based on ongoing trend research and solution development, striving to achieve meaningful results for brand growth.

Goldplate (FoodYap), established in 2013, is a 10-year-old frozen food specialist company operating its own online shopping mall, 'FoodYap,' based on extensive know-how from years of domestic online sales. In addition, by understanding consumer needs and market trends, it sells about 200 products including RMR (Restaurant Meal Replacement), HMR (Home Meal Replacement), and PB brands at reasonable prices through 70 open market channels such as Coupang, Market Kurly, and Cookat.

LAB543 CEO Song Ji-woo stated, “Through this agreement, we expect synergy between LAB543’s core competency of defining loyal customers and executing appropriate marketing based on data, and Goldplate’s strength in planning well-selling products,” expressing anticipation for active collaboration and business expansion between the two companies in the future.