Hi Investment & Securities-DGB Daegu Bank Open Hybrid Branch 'DIGNITY Busan Center'

[Asia Economy Reporter Minji Lee] Hi Investment & Securities announced on the 21st that it has opened the second complex branch in the Busan area, the ‘DIGNITY Busan Center,’ in collaboration with DGB Daegu Bank.

The DIGNITY Busan Center, which combines Hi Investment & Securities Busan Central WM Center and DGB Daegu Bank Busan Sales Department, is located at the Private School Pension Busan Center.

Hi Investment & Securities and DGB Daegu Bank, which opened the first complex branch in the Busan area by launching the DIGNITY Centum City Center in October 2020, now have two complex branches in the Busan area in just over 1 year and 5 months. Nationwide, they have secured a total of nine DIGNITY complex financial centers, including two in Busan, three in Seoul, three in Daegu, and one in Daejeon.

The DIGNITY Busan Center plans to provide more diverse and specialized customer-tailored one-stop comprehensive financial services by expanding synergy sales among group affiliates based on collaboration, such as operating a joint consultation room between Hi Investment & Securities and DGB Daegu Bank.

DIGNITY is a joint brand of DGB Financial Group affiliates introduced in 2019, serving as a hub that unites premium services within the group, symbolizing a dignified financial life that creates greater pride alongside customers.

To commemorate the opening of the complex branch, Hi Investment & Securities Busan Central WM Center will hold an event for new and dormant customers until June 30.

Customers who visit and consult at Hi Investment & Securities Busan Central WM Center will receive commemorative gifts, and the first 100 customers who transfer stocks worth more than 10 million KRW from other securities firms to Hi Investment & Securities Busan Central WM Center and trade more than 1 million KRW will receive department store gift certificates worth up to 150,000 KRW. Customers using stock-secured loans will be offered a preferential interest rate of 4% for one year, with a total limit of 10 billion KRW.

A representative of Hi Investment & Securities stated, “With the opening of the second complex branch in the Busan area, where there are diverse financial needs, we can provide high-quality comprehensive asset management services to many customers. We will continue to consider opening complex branches in key regional hubs to expand DGB Financial Group’s differentiated comprehensive financial solutions nationwide.”