'WithTimon' Sales Soar... Influencer Effect Boosts Revenue 'Up'

Limited Quantity Exclusive Sale Based on Influencer Content

E-commerce company TMON is seeing soaring sales of products jointly planned and launched with influencers. The strategy of partnering with influencers who have expertise in specific fields to enhance product credibility is proving successful in the market. TMON expects to boost its platform competitiveness by exclusively selling limited quantities based on influencers' content and fandom.

According to TMON on the 21st, its own brand 'WithTMON,' launched at the end of last year, has collaborated with four influencers to release products, selling over 20,000 units to date. WithTMON is a collaborative product brand where influencers who demonstrate expertise in a particular field personally use and recommend products that TMON co-plans and sells exclusively.

The first product under WithTMON, a Korean beef sirloin planned with 'Jeongyukwang,' who has nearly 600,000 YouTube subscribers, sold more than 7,000 units, surpassing cumulative sales of 370 million KRW. Following that, a steak collaborated with 'Gonggyeoksu Chef,' who has 160,000 YouTube subscribers, sold approximately 9,400 units, approaching 10,000, generating nearly 300 million KRW in sales. This month, a premium Korean pork set launched with influencer 'Mat Sangmu' has also sold over 2,500 units.

TMON explained that the popularity of the WithTMON brand lies in offering trustworthy, high-quality products at reasonable prices. Since it uses a 'D2C (Direct to Consumer)' model where producers sell directly to customers, the distribution structure is optimized, allowing prices to be lowered. Additionally, the influencers transparently share not only product information but also the planning and product development process through their content, delivering both high trust and entertainment to customers. For example, the recently launched lamb assortment set with cooking YouTuber 'Goginaja,' who has 910,000 subscribers, included videos on cooking methods as well as the entire process of planning and assembling the product on Goginaja’s YouTube channel, enhancing credibility.

Accordingly, TMON’s strategy is to establish WithTMON as a trusted brand based on influencers' expertise and TMON’s commerce capabilities. A TMON representative said, "Since these products are planned and proposed together with influencers who have high credibility in their specialized fields, customer satisfaction is high," adding, "We will continue to collaborate with influencers from various fields to introduce products that satisfy even more customers."