Asia's Largest Fashion Culture Market 'Fashion Code' Resumes

Held Online and Offline from the 15th to 17th... Sixty Brand Locations Participate

The Korea Creative Content Agency announced on the 14th that 'Fashion Code 2022 F/W' will be held both online and offline from the 15th to the 17th. It is Asia's largest fashion culture market, having facilitated around 900 business matchings last year alone. The event has been held since 2013 to enhance the competitiveness of domestic fashion designer brands and support their entry into overseas markets.

This year, 60 domestic fashion designer brands and 70 domestic and international buyers will participate in the online order consultation, offline showcase, and live commerce. A representative from the Korea Creative Content Agency stated, "Major domestic retailers such as Lotte Department Store, Shinsegae Department Store, Hyundai Department Store, and Musinsa, as well as overseas buyers including Atar GmbH, Coletiva Moda, Closet Case Dubai, and Al Duca Daosta, will participate in large numbers in the online order consultation." They added, "We will support the sharing of information and representative products of participating brands in advance through 360-degree 3D photos to ensure the creation of tangible business outcomes."

The offline showcase, where attendees can directly check the representative products, will be held at Layer57 in Seongsu-dong. Live commerce featuring Wanghong (Chinese influencers) will be conducted simultaneously to support product sales. For more details, please refer to the Fashion Code website.