Smart School Uniform (CEO Song Suman) has selected idol group WEi's Kim Yohan and rookie actress Kim Eon as brand models for 2022 and released the 2022 S/S photo shoot.
Kim Yohan, a male student uniform model who is active in various fields such as singing, acting, and entertainment as a member of the idol group WEi, has renewed his contract and continues his relationship with Smart School Uniform for another year. Rookie actress Kim Eon, newly selected as the female student uniform model, has gained attention with a successful debut, delivering impressive performances in the drama "The Red Sleeve Cuff."
Smart School Uniform explained that the brand identity of pretty yet comfortable school uniforms aligns well with the sophisticated, bright, and pure images of Kim Yohan and Kim Eon, which led to their selection as brand models. Smart School Uniform plans to strengthen its brand image with students by conducting various marketing activities throughout the year with Kim Yohan and Kim Eon.
Meanwhile, Smart School Uniform unveiled the 2022 S/S photo shoot featuring new brand models Kim Yohan and Kim Eon on its official website and social media channels. Under the concept "We Are Truly (CHARM) Smart," the styling showcased summer uniform styles with refreshing blue-tone stripe patterns, capturing the bright and healthy mood of school life. Kim Yohan and Kim Eon perfectly embodied the brand concept through casual wear featuring fresh pastel tones of blue and purple, exuding a comfortable yet friendly charm.
A representative of Smart School Uniform stated, “We hope that the comfortable yet stylish Smart School Uniform and our brand philosophy will be better known through Kim Yohan and Kim Eon.” They added, “We plan to present various content tailored to students' perspectives with the new brand models, so please look forward to and show much interest.”
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