[Asia Economy Reporter Hyungsoo Park] THQ is expanding its brand portfolio and accelerating its targeting of the Chinese MZ generation.
On the 24th, THQ announced that it has signed a strategic business partnership (JBP) agreement with biohealthcare company TS Trillion for collaboration on TikTok live commerce in China.
Through this partnership, THQ will collaborate with TS Trillion to conduct live commerce with popular influencers on TikTok, the largest mobile platform in China.
THQ has experience and know-how in successfully introducing various domestic brands such as cosmetics, fashion accessories, electronics, and alcoholic beverages at Hainan duty-free shops. In particular, it expanded its sales channels in China last year by conducting TikTok live commerce. It is expected that synergy effects such as increased brand awareness in the Chinese market can be maximized through cooperation with TS Trillion.
TS Trillion has achieved results through various marketing efforts including ▲entry into China’s largest e-commerce platforms ‘Tmall Global’ and ‘Taobao’ ▲collaborations with famous influencers ▲winning the 2022 Korea First Brand Award (No.1 in China shampoo category). It is anticipated that this partnership will further strengthen the position of the global company.
A company official stated, "Based on this strategic business partnership, we plan to sell TS products, including ‘TS Shampoo’ which represents TS Trillion, through TikTok live commerce, the largest platform in China." He added, "THQ will be able to strengthen its brand portfolio targeting the Chinese MZ generation."
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