[This Week's Books] Subscription, Selling Freedom and 5 More Titles

◆Subscription, Selling Freedom= A challenger has appeared to ‘Gillette,’ a 120-year-old razor company that maintained about 70% market share. ‘Dollar Shave Club,’ which delivers four razors per month for just one dollar. In five years, it recruited 3.2 million members and captured 52.4% of the market share. Based on such key cases, the author examines the prospects of the subscription economy. (Written by Kim Sangji · Samsung Global Research)

◆Relay= This is a story about ‘Seonghee,’ a middle-aged lesbian who calls each other aunt and niece, and seven women. Seonghee sends mission letters that help their growth process and provides appropriate rewards, becoming a reliable life companion like a ‘kind uncle.’ It contains seven different stories of Seonghee, who wants to be a ‘good adult’ and a ‘good aunt.’ (Written by Jo Woori · Hankyoreh Publishing)

◆Post-Metaverse= Beyond the existing metaverse research fields such as science, engineering, and technology, this book conveys the expertise and insights of KAIST scholars studying the intersection of various fields like humanities, language, and arts with the metaverse. Nineteen KAIST professors introduce the past, present, and future of the metaverse as applied in their respective fields. (Written by Woo Untak et al. · Forche)

◆Pixar Storytelling= The author, who worked as a storyteller at Pixar and as a business consultant for numerous companies, organizes the “rules for capturing customers’ hearts” into nine keywords: hook, change, empathy, sincerity, structure, hero, supporting role, innovation, and inspiration. It shares the secrets to becoming an excellent storyteller in marketing, branding, sales, planning, presentations, and leadership. (Written by Matthew Luhn · Hyundai Intelligence)

◆Asking Human Evil= This is an introductory psychology book that unravels social phenomena and psychological disorders that harm others. It deals with the causes of the phenomenon called evil. It describes how to view psychological disorders such as psychopathy, pathological lying, schizophrenia, dissociative identity disorder, as well as social issues like power harassment, discrimination, fairness and equality, revenge, domestic violence, and conflict from a psychological perspective. (Written by Kim Sungkyu · Myth Called Book)

◆Alice in Wonderland= A work by Lewis Carroll published in 1865. Following the Salvador Dal? edition published in 1969, this work was commemoratively published by Princeton University Press in 2015 for the 150th anniversary of its publication. It is based on the Macmillan 86 edition, which Carroll was most satisfied with during his lifetime, and includes two prefaces. This is the first Korean translation of the Princeton University Press edition. (Lewis Carroll · Munye Publishing)