Scheduled to Appear on YouTube and Window Sheets of Optical Stores Nationwide
Contact lens brand Alcon (Vision Care CEO Bang Hyo-jung) has selected actress Kim Tae-ri as the new model for Dailies Total1 Water Lens.
An Alcon representative stated, “The professional image of Chungmuro’s queen, actress Kim Tae-ri, aligns well with the image of the premium lens brand Water Lens, which is why she was chosen as the model.”
The new advertisement featuring Kim Tae-ri will be available from the first half of the year through YouTube and nationwide optical store window sheets, both online and offline.
Water Lens is a premium lens brand popular for applying a water gradient material that increases moisture content from the inside to the outside of the lens, maintaining a moist feeling all day long and reducing dryness when wearing the lenses.
An Alcon representative added, “We have high expectations as premium model Kim Tae-ri has been selected as the model for our premium lenses,” and said, “We plan to collaborate closely to promote the advantages of Water Lens and address many questions, so we ask for your great interest.”
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