BalanceOn, Awarded for 3 Consecutive Years in the Functional Cushion and Seat Category at the '2022 Korea Brand Hall of Fame'

Healthcare specialist brand BalanceOn announced that it has been selected as an award-winning brand for three consecutive years in the functional cushion and seat category at the ‘2022 Korea Brand Hall of Fame.’

Organized by the Korea Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy, the ‘Korea Brand Hall of Fame’ is an awards ceremony that selects brands that have stood out in various fields by contributing to the development of domestic industries throughout the year based on detailed evaluation criteria such as business performance, brand value, customer satisfaction, and marketing communication.

BalanceOn was recognized for its efforts to improve brand value and customer satisfaction by introducing various lifestyle products based on an ergonomic design applying the internationally patented new material ‘Betagel™,’ and was selected as an award-winning brand this time.

‘Betagel’ is a next-generation new material combining a highly elastic special polymer with a double-layer honeycomb structure technology that optimally disperses body pressure. All BalanceOn products applying Betagel feature excellent pressure dispersion effects, vibration absorption functions, as well as superior breathability and durability.

In addition, since 2018, BalanceOn has utilized the representative crowdfunding platform ‘Wadiz’ as a communication channel with consumers and actively reflected consumer opinions in product development, earning high marks in marketing communication activities. Recently, BalanceOn launched its first floor chair, the ‘Dual Fit Chair,’ through ‘Wadiz,’ successfully completing funding at 6628% of the initial target amount, thereby promoting the brand through active communication with consumers.

Furthermore, following the launch of the ‘Betagel Aircell Pillow’ in 2019, BalanceOn has recently released the ‘Betagel Topper,’ focusing on expanding its lineup of functional bedding products that help modern people achieve healthy sleep, making efforts to become a healthcare specialist brand.

Jeon Byung-ik, director of the Bullsone Healthcare Division, said, “We are pleased that our efforts to develop functional products that provide comfort in daily life have been recognized,” and added, “We will continue to grow as a brand that communicates continuously with consumers through various lifestyle products.”