Each Sector Grows 24% Compared to Previous Year
[Asia Economy Reporter Yu Je-hoon] Hana Capital announced on the 28th that it achieved lease assets of 3 trillion KRW and rental car assets of 1 trillion KRW as of the end of last year through strengthening customer-tailored digital sales. These figures represent approximately 24% growth compared to the end of the previous year.
The company explained that the growth in lease and rental car product assets is due to sales and digital strategies tailored to customer needs. Hana Capital expanded its lease and rental car sales from loan-centered financing to subscription and rental concepts, and since July last year, introduced 'non-face-to-face online quotations' and 'electronic contract services.'
With the introduction of non-face-to-face online quotations, branch employees were able to skip the manual quotation calculation process previously conducted, and sales representatives selling products can directly provide vehicle quotations via mobile, significantly reducing the time from customer consultation to contract stage.
Regarding the electronic contract service, it resolved the inconvenience of customers having to fill out paper contracts through sales representatives or branches. Accordingly, customers can access a URL sent via Short Message Service (SMS) on their mobile devices and complete the contract at a convenient place and time without restrictions on time or location.
Hana Capital also expects to further enhance customer-tailored convenience through prompt complaint handling at the 'Auto Customer Inconvenience Removal Council,' which has been in operation since January this year. At the council, executives directly discuss and quickly decide on measures to address complaints received from Hana Capital auto finance customers.
A Hana Capital official stated, "Achieving lease assets of 3 trillion KRW and rental car assets of 1 trillion KRW is the result of accurately understanding customer needs and digitalizing the auto finance process," adding, "We will continue to provide convenient and friendly services tailored to customers and reach consumers with diverse auto products through Hana Capital’s various digital channels."
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