[Concall] LG Electronics "More Diverse Lineup than Samsung Bespoke... Competitive Advantage"

Seoul Yeouido LG Twin Tower view / Photo by Jinhyung Kang aymsdream@

[Asia Economy Reporter Lee Hyeyoung] At the earnings conference call held on the 27th, LG Electronics stated, "Although we started later than Samsung Bespoke, the Objet Collection has firmly established itself as a space interior appliance, providing differentiated value to customers with products not available from competitors." They added, "While competitors have converted their entire lineup to Bespoke, LG Electronics is maintaining a competitive edge by diversifying its appliance lineup with the Objet Collection at the center, along with ultra-premium Signature and general products."

They continued, "This year, LG Electronics will focus its capabilities on customer satisfaction and plans to pursue the UP (Up) appliance strategy," explaining, "UP appliances refer to appliances that flexibly change and evolve according to customer lifestyles, representing continuously growing appliances."