Unshaken No.1 for 10 Years... Renewed Look with 'All New Kars'

[Asia Economy Reporter Song Seung-yoon] OB Beer’s beer brand Cass has maintained its undisputed number one market share in the domestic market for the past decade by continuously adapting to trends and consumer demands. Even in the market downturn caused by the COVID-19 pandemic, Cass solidified its position as the ‘master brand’ in the domestic beer market through various efforts such as new product launches, package renewals, and on-tact marketing.

In March last year, OB Beer launched the renewed ‘All New Cass.’ OB Beer introduced innovative changes to various elements that make up the beer product, including not only Cass’s design but also raw materials and brewing methods, to satisfy consumer trends.

The new design of Cass reflects the brand’s will to evolve with the changing times. All New Cass introduced a transparent bottle to express the ‘simplicity’ and ‘transparency’ that consumers seek. OB Beer brewers implemented a fresh and clean taste by using top-quality refined hops and an optimal malt ratio based on Cass’s existing brewing method.