Bodyfriend Supports the Bid for the '2030 Busan World Expo'

Park Sang-hyun, CEO of Bodyfriend, and Kim Young-joo, Chairman of the 2030 Busan World Expo Bid Committee, signed a cooperation agreement for the bid at Bodyfriend headquarters on the afternoon of the 26th.

[Asia Economy Reporter Choi Dong-hyun] Bodyfriend is lending its support to the bid for the '2030 Busan World Expo' (Busan World Expo).

On the 26th, Bodyfriend announced on the 27th that it signed a business agreement as a 'Supporting Company' with the 2030 Busan World Expo Bid Committee at the Bodyfriend Dogok Tower in Gangnam-gu, Seoul, to cooperate in the bid for the Expo. A 'Supporting Company' refers to a company that supports the Expo bid. The level of corporate support is a key factor in the evaluation criteria for candidate cities by the Bureau International des Expositions (BIE).

The signing ceremony was attended by Bodyfriend CEO Park Sang-hyun, Vice President Jung Jae-won, Kim Young-joo, Chairman of the 2030 Busan World Expo Bid Committee, Kim Hong-joo, Head of the Planning Division, and other officials from both sides.

Through this agreement, both parties agreed to ▲strengthen domestic and international publicity to foster nationwide support for the bid, ▲conduct bid negotiation activities utilizing domestic and international networks, ▲support other matters requiring cooperation for the purpose of the agreement, ▲and collaborate on various administrative support and information provision necessary for Expo bid promotion and negotiation support activities.

In particular, Bodyfriend plans to launch a large-scale on-site campaign centered on more than 120 directly operated showrooms nationwide. They plan to continuously showcase promotional videos for the Busan World Expo bid through screens installed inside the showrooms. Online, they will release support messages and promote the Expo bid using Bodyfriend’s official character, Geumsoni, putting full effort into the bid.

Additionally, in the event the Expo is held, Bodyfriend will provide necessary support for the successful hosting of the Expo, including assistance for visitors’ convenience during the event period.

Park Sang-hyun, CEO of Bodyfriend, said, "The Busan World Expo is an important opportunity for companies to globally enhance their brand value," adding, "Cooperation with the Bid Committee is part of our full-scale launch of corporate social responsibility (CSR) activities this year."