Coway Accelerates Market Penetration with Premium Home Appliance Brand 'Noble'

2022 Asia Consumer Awards

Coway Noble Built-in Water Purifier.

[Asia Economy Reporter Donghyun Choi] Coway water purifiers have been the leading domestic water purifier brand in market share for over 30 years since the first product launch in 1989.

Last year, Coway introduced 'Noble,' a premium environmental appliance brand combining sophisticated design and innovative technology. Noble embodies the three key elements of premium appliances that Coway aims for: ▲design that blends into the space ▲optimized performance ▲innovative user experience.

The Noble water purifier series breaks away from the typical ㄷ-shaped purifier form, achieving differentiation in form factors and filter configurations such as built-in, horizontal, vertical, and membrane (RO) types.

It is the first domestic water purifier to feature the 'Smart Motion Faucet' function. The faucet remains hidden inside when not in use and automatically detects a cup to expose itself only during use. This prevents faucet contamination in advance, enhancing hygiene.

Applying innovative technologies such as artificial intelligence (AI) and the Internet of Things (IoT), it also includes a smart diagnosis function that manages the product status automatically. Through the mobile application 'IoCare,' users can check information such as filter replacement cycles and product malfunction status.