The flagship store of Maison Margiela Fragrance will open its sixth location at Shinsegae Department Store Gyeonggi Branch on January 28.
The Maison Margiela Fragrance Shinsegae Department Store Gyeonggi Branch store is the sixth store in Korea since the brand's launch in 2020. It features a cozy mood by decorating one wall with white cushions, inspired by Maison Margiela's warm and soft signature fragrance, 'Lazy Sunday Morning.'
Iconic products of Maison Margiela Fragrance, including 14 types of perfumes, 7 types of candles, trio sets, and candle holders, will be available for purchase from January 28 on the basement first floor of Shinsegae Department Store Gyeonggi Branch. For one month from the opening day, customers purchasing 100ml perfumes will receive miniature perfumes, Polaroid photo printing, and gift wrapping services. A promotion will also be held where customers who purchase the new candle holder will receive an authentic Replica candle worth 70,000 KRW.
A Maison Margiela Fragrance PR representative stated, “With various new product launches this year, including body lotions and diffusers, we plan to expand stores nationwide according to consumer needs. We hope that the comfortable and warm scent of Maison Margiela Fragrance will bring happiness to everyday life.”
Meanwhile, Maison Margiela, a fashion brand headquartered in Paris since 1994, introduced the 'Replica' concept inspired by vintage pieces collected worldwide, representing universal history and timeless style. The 'Replica' fragrance line, inspired by clothing and accessory collections, was launched in 2012. The 14 Eau de Toilette fragrances reinterpret Maison Margiela’s creative process and are connected to memories?eternal memories that do not change over time. Each scent instantly evokes images and impressions while also eliciting personal memories and emotions.
Maison Margiela Fragrance can be found at the flagship store in Jamsil Lotte World Mall, Shinsegae Department Store Times Square, Shinsegae Department Store Gyeonggi Branch, Shinsegae Department Store Art & Science, AK Plaza Suwon Branch, and Lotte Department Store Busan Main Branch.
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