[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 26th that the cumulative sales of its four strawberry beverages, launched in December last year, surpassed 700,000 cups within just one month of release.
Ediya Coffee's strawberry beverages receive high attention every season as limited editions, and last season's winter signature menu recorded cumulative sales of 1 million cups within three months of launch.
In particular, the steady seller among the strawberry beverages, the ‘Strawberry Latte,’ has shown great popularity with sales increasing by about 80% compared to last season during the first month after its release. The newly introduced blended teas using fresh strawberries, such as ‘Fresh Strawberry Peach Hibiscus’ and ‘Fresh Strawberry Peach Rooibos,’ are also showing high sales, coinciding with the cold weather.
Along with the strawberry beverages, the three bakery items ▲Fresh Strawberry Condensed Milk Bread ▲Fresh Strawberry Waffle ▲Fresh Strawberry Croissant are also receiving positive responses. These desserts harmoniously combine fragrant fresh strawberries with sweet condensed milk, strawberry syrup, ice balls, and whipped cream, attracting attention not only for their sweet strawberry taste but also for their colorful visuals.
Ediya Coffee is running a delivery service discount promotion until the 28th, offering a 3,000 KRW discount on orders of the ‘Strawberry Latte Set’ (one Strawberry Latte, one Americano, and one Fresh Strawberry Condensed Milk Bread) through the Baedal Minjok and Yogiyo apps.
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