"Send Greetings with BTS Cards This Holiday... Lotte Duty Free Operates Holiday Mobile Cards"

Lotte Duty Free Mobile Card for Holidays

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free is offering a 'mobile card' service that can be used instead of paper New Year's cards ahead of the Lunar New Year holiday. This is to reduce resource waste and provide convenience for customers.

There are two types of mobile cards. One is travel-themed, allowing customers to write and decorate their own messages, and the other is a video card featuring Lotte Duty Free model BTS's image along with the message 'Dear my beloved one.' These are available for free on Lotte Duty Free's official SNS accounts such as Instagram and Facebook.

The mobile card service is available not only in Korea but also to global customers in countries like China and Vietnam. Cards can be sent via text message, KakaoTalk, or shared on SNS platforms such as Facebook and Twitter until February 1.

Lee Sangjin, Head of Marketing at Lotte Duty Free, said, “We hope customers will happily send greetings to their family and friends using the mobile cards prepared by Lotte Duty Free,” adding, “Lotte Duty Free will continue to communicate with global customers through various digital channels and enhance its status as Korea’s leading duty-free shop.”