Crema Achieves Annual Transaction Volume of 6.2 Trillion KRW with Clients in 2021

Accelerating Transition to a Global Big Data Company... Boosting Entry into the Global Market This Year

[Photo by Crema]

Crema (CEO Kim Yun-ho and Min Jun-gi), the first company in Korea to develop an online shopping mall review solution, announced that its clients' annual transaction volume reached 6.2 trillion KRW last year.

Crema is a solution company leading the operational process efficiency of various online shopping malls through services such as 'Crema Review,' which simplifies the review writing process to increase review rates; personalized marketing service 'Crema Target'; and 'Crema Fit,' which recommends the optimal size according to body shape.

Since 2016, Crema has achieved an average annual increase of 1 trillion KRW in clients' annual transaction volume, and last year also recorded an upward trend with an increase of about 800 billion KRW compared to 2020.

Crema attributed this success to its focus on the essence of review solution companies and building solid internal capabilities since its founding. Crema's services began to be recognized for their technological excellence by fashion SOHO malls and have now secured unique competitiveness, attracting active interest from large corporations such as LG Electronics and Lotte Home Shopping. In fact, last year, the number of Crema's paid clients exceeded 2,000, and it successfully expanded its client base across various categories including fashion, beauty, living, and food.

Additionally, in April last year, Crema raised 4 billion KRW in Series A funding and developed various features such as video reviews, AI natural language analysis of reviews, image analysis, and AI size chart data extraction (OCR), demonstrating a broad and aggressive approach only industry leaders can achieve.

This year, Crema plans to accelerate its growth speed to secure overseas markets through global expansion and to become a big data specialized company recognized worldwide beyond being number one domestically. In addition to expanding its business areas, Crema will focus on launching new services optimized for e-commerce by developing data analysis services that combine quantitative data from shopping malls with qualitative data containing consumer evaluations. Crema expects these services to help businesses enhance the intrinsic value of their products and focus more on sales.

A Crema representative stated, “As a result of continuous reflection and development to provide better services, we were able to achieve high growth again last year. With the prolonged COVID-19 pandemic establishing online commerce as a global trend, we want to help increase shopping convenience for more consumers and e-commerce companies through global market expansion.”