Tom N Toms, Partial Menu Price Increase Starting from the 27th

[Asia Economy Reporter Moon Hyewon] Tom N Toms announced on the 25th that it will raise the prices of some menu items starting from the 27th.

Espresso beverages will increase by 300 KRW each, while some other beverages such as Tom N Chino, tea, and smoothies will increase by 100 to 300 KRW. Some bakery and dessert items, including pretzels and bread, will increase by 500 to 800 KRW. The Americano tall size will be adjusted from 4,100 KRW to 4,400 KRW, and the plain pretzel single item price will change from 3,700 KRW to 4,500 KRW.

The price increase applies to a total of 44 items: 31 out of 70 beverage items including espresso menus, and 13 out of 38 bakery and dessert items such as pretzels.

A Tom N Toms representative stated, “We have maintained menu prices by internally absorbing costs through various improvement measures so far, but due to the continuous rise in international coffee bean prices and overall costs of raw and subsidiary materials, the situation has reached a critical point where maintaining service is no longer feasible without a price increase.”