CJ OnStyle Focuses on 'Healing Products' During Lunar New Year Holiday Broadcast... "Overcoming Holiday Syndrome"

CJ OnStyle will hold its regular shopping festival, 'OnStyle Day,' from the 1st to the 6th of next month.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 25th that it will focus on broadcasting convenient and healing products that reduce the hassle of housework and relieve holiday stress, starting from the Lunar New Year holiday.

According to CJ OnStyle, during the week of last year's Lunar New Year holiday, sales of jewelry and luxury goods increased by 146% and 72% respectively compared to the same period of the previous month. Hotel accommodation vouchers recorded sales about 3.5 times higher than the target, and massage chairs achieved about double the expected performance.

Just before the holiday, they will focus on showcasing ready-to-eat meals and food waste disposers. On the 25th, they will sell Shinsegae Food’s pork ribs, and on the 27th, they have prepared a rental broadcast for Sink Leader food waste disposers. As a holiday healing product, on the 1st of next month, they will broadcast Samsung Gold Exchange 24K and offer eight types of pure gold products at special prices. On the 6th, they will sell rental home appliances, a popular product during the holidays.

CJ OnStyle will also hold a regular shopping festival called ‘OnStyle Day’ from the 1st to the 6th of next month. When paying for TV home shopping broadcast products through the CJ OnStyle application (app), customers will receive 10% reward points, and some products will offer 20% points.

A CJ OnStyle official said, “While customers’ self-reward psychology due to holiday stress remains strong, there is a tendency for demand for high-priced luxury goods and beauty devices to increase around the Lunar New Year holiday. We have organized the optimal programming so that customers can overcome holiday syndrome and return to their daily lives energetically.”