“Catch Diet and Health Enthusiasts”… Emart24 Launches Large-Size Frozen Chicken Breast

On the 25th, a customer is purchasing bananas and processed chicken breast at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 25th that it will launch quick-frozen chicken breast in line with the growing trend of increased interest in health, such as dieting and body shape management.

This product is made from domestically produced chicken breast that is individually quick-frozen, allowing it to be enjoyed softly without any unpleasant odor after thawing. It is released in a large 1kg size compared to existing convenience store products. Next month, customers who purchase quick-frozen chicken breast will receive either tofu or bottled water as a gift, and a 30% discount will be offered when paying with the event card.

According to Emart24, sales of products frequently sought for dieting and body shape management, such as processed chicken breast, processed eggs, bananas, and protein products, have been increasing by more than 30% annually. In particular, from the 1st to the 23rd of this month, sales increased by 65% compared to the same period last year.

An Emart24 official said, “As interest in high-protein foods and low-calorie meal replacement products that provide satiety for dieting or body shape management increases, purchases of related products are also rising.”