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'Lift Reverse Operation Accident' Bearstown CEO "Bows Head in Apology... Doing Best to Remedy Damage"

"Compensation Claims Accepted Through Accident Response Headquarters"
"Full Refund Decided for Remaining Period of Ski Season Pass"

'Lift Reverse Operation Accident' Bearstown CEO "Bows Head in Apology... Doing Best to Remedy Damage"


[Asia Economy Reporter Kim Hyung-min] Yoon Sung-dae, CEO of Bearstown, the ski resort operator where the 'lift reverse operation accident' occurred, has posted an official apology and promised to manage the aftermath and compensate the victims.


On the 23rd, CEO Yoon posted on the Bearstown homepage, stating, "I bow my head and sincerely apologize to those who were harmed by the lift accident and their families."


He continued, "An accident that should never have happened occurred," adding, "All executives and employees, including myself, fully understand that this accident is not an issue that can be resolved with mere consolation and apology. Currently, the emergency response team is stationed on-site 24 hours a day, doing their best to resolve the situation by identifying affected customers, taking emergency measures, conducting safety inspections, and establishing recurrence prevention plans."


He also announced that all related operations have been suspended since the accident and that an emergency inspection is underway, with plans to resume operations once safety is guaranteed. CEO Yoon said, "Customers affected by the accident can submit compensation claims through the Bearstown Accident Countermeasures Headquarters and the homepage customer report center," adding, "Additionally, for customers holding ski season passes who wish to receive a refund, we have decided to refund the remaining period of the season."


At Pocheon Bearstown Ski Resort, around 3 p.m. on the 22nd, a lift ascending toward the top of the advanced course slope suddenly reversed. The lift seemed to stop momentarily before sliding backward, causing passengers to scream in fear. After the lift stopped, dozens of users were left hanging in midair for nearly two hours, waiting for rescue amid cold and fear.


Fortunately, there were no serious injuries. However, one 7-year-old child sustained bruises and was transported to the hospital. Several others were injured while jumping off, but their injuries were not severe, and about 40 people visited the hospital for diagnosis.


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