Parigates Selects 'TWICE' as Advertising Model for 2022

[Asia Economy Reporter Jang Hyowon] Chris F&C (CEO Woo Jinseok, Kim Hankum) announced on the 21st that they have selected the girl group ‘TWICE’ as the new advertising model for this year’s luxury young golf wear brand Paris Gates.

The company explained, “We chose TWICE as the model because their bright and energetic vibe aligns with the brand’s identity.”

Paris Gates has been conducting various marketing activities to strengthen brand affinity with young golfers in their 20s and 30s. As part of this effort, they plan to actively enhance communication with the MZ generation through the 2022 advertising campaign featuring TWICE, who have established themselves as a leading K-pop girl group.

For this SS season, Paris Gates will present a collection utilizing a more diverse color palette. Centered on the Preppy collection with a casual sensibility and the Slogan collection conveying positive messages that add vitality to everyday life, they will showcase trendy golf wear reflecting the unique colors of each TWICE member.

A Paris Gates representative said, “The unique individuality of TWICE combined with the brand’s identity will create synergy for our MZ generation targeting strategy. We expect to get closer to MZ generation consumers who value taste and style by expressing golf wear styles through the diverse charms of TWICE members.”

The Paris Gates 2022 SS advertising campaign photo shoot and videos featuring TWICE will be sequentially released from January 21st on the official Paris Gates Instagram account and website, and various marketing activities including the campaign TV CF airing will continue in March.