Eugene Investment & Securities Launches Collaborative Craft Beer 'Ttasangju'

Available for Purchase at CU Convenience Stores Nationwide

[Asia Economy Reporter Gong Byung-sun] Eugene Investment & Securities is collaborating with the craft beer specialist company ‘Platinum Craft’ to launch the craft beer ‘Ttasangju’.

On the 20th, Eugene Investment & Securities announced that it will carry out the ‘Hanjuhae’ campaign to create a friendly investment culture targeting the MZ (Millennial and Z) generation. Platinum Craft, established in 2002, is a first-generation craft beer company that has released various craft beer steady sellers such as ‘Toegeungil’, ‘Sunhan IPA’, and ‘Insaeng Ale’ in collaboration with various organizations.

The beer type was decided as White Ale, preferred by the MZ generation, and the name ‘Ttasangju’ was chosen to cheer for successful investments. Additionally, the beer packaging was designed in red to wish for stock price increases.

Ttasangju is made using the Belgian-style wheat beer brewing method. It uses orange peel and coriander seeds to provide creamy foam and a rich orange aroma. The alcohol content is 5.0%.

Ttasangju will be sold at CU convenience stores nationwide starting today. From February, it will be available at supermarkets and convenience stores nationwide.

Along with the launch of Ttasangju, Eugene Investment & Securities will also release the campaign music video ‘Hanjuhae’. The trot hit song ‘Hanjanhae’ was rewritten to wish for successful investments. Furthermore, to easily convey the campaign content to the MZ generation, Instagram toons will be released sequentially from the 21st to the 25th.

Jung Jong-won, head of the brand strategy team at Eugene Investment & Securities, said, “Last year, we made various attempts for the MZ generation, such as serializing the Naver webtoon ‘Shinip Diary’ and launching a metaverse branch. This campaign was also planned as a continuation of those efforts.”