bhc Chicken 'Pote King Fried', Surpasses 2.5 Million Units Sold in 1 Year

[Asia Economy Reporter Moon Hyewon] bhc Chicken's ‘PoteKing Fried’ has emerged as a best-selling menu item.

bhc Chicken announced on the 19th that it launched PoteKing Fried in January last year, breaking the conventional concept of fried chicken, and surpassed cumulative sales of 2.5 million units within one year.

PoteKing Fried is a new-concept fried menu where juicy chicken is coated with batter and evenly covered with thinly sliced domestically grown potatoes before frying. Since its launch, it has received favorable reviews, especially from the trend-sensitive MZ generation, for allowing customers to enjoy crispy chicken and savory, mild potatoes all at once.

A bhc Chicken representative said, “The unique appeal of PoteKing Fried, which combines both taste and fun, has attracted not only the middle-aged and older consumers who are the main customers of traditional fried chicken but also the interest of the 20s and 30s age group, making it a popular menu item sought after by all age groups.”

The PoteKing Combo is a partial meat menu that allows customers to enjoy PoteKing Fried only with chicken drumsticks and wings. The Habanero PoteKing Fried is a product where PoteKing Fried is dipped in sweet habanero sauce. The sweet habanero sauce features a special spiciness, made with habanero peppers, a representative spicy chili from South America, combined with tomato and chili.