[Asia Economy Reporter Hyunjin Jeong] Samsung Electronics has launched the premium mobile AP ‘Exynos 2200,’ which delivers console-level high performance and high resolution on mobile devices. By enhancing graphics performance, it will be equipped in the Galaxy S22 to be unveiled next month, aiming to expand its market share as a dark horse in the rapidly growing smartphone gaming market.
Exynos 2200, unveiled by Samsung Electronics on the 18th, features the graphics processing unit (GPU) ‘Xclipse,’ co-developed with the American semiconductor company AMD. Xclipse is based on AMD’s latest graphics architecture RDNA 2 and supports industry-leading game graphics performance on mobile devices. As the share of smartphone-based mobile games expands in the gaming market, Samsung Electronics formed a partnership with AMD in June 2019 to further enhance graphics performance, delivering the first result after two and a half years.
Exynos 2200 is the first mobile AP to incorporate hardware-based ‘ray tracing’ functionality. Ray tracing technology tracks light as it passes through, refracts, and reflects off objects to realistically render scenes. This function allows hardware implementation of effects such as the reflection of the surrounding environment on water or the direction of shadows in games without manually creating each graphic element. It also includes ‘variable rate shading,’ a technology that selectively adjusts shading to use the GPU efficiently. At the same time, it features ‘AMIGO,’ an in-house solution that optimizes power efficiency, reducing battery consumption during high-resolution, high-spec games and applications.
Additionally, Exynos 2200 is based on Arm’s latest central processing unit (CPU) architecture ‘Armv9,’ enhancing NPU performance and machine learning capabilities. The NPU computing performance has more than doubled compared to its predecessor, strengthening on-device AI functions that implement artificial intelligence (AI) features directly on smart devices without relying on servers. This enables recognition of multiple objects, environments, and people in the background during photography and adjusts appropriate colors, contrast, and exposure accordingly.
Samsung Electronics’ release of a mobile AP with enhanced graphics performance is interpreted as a response to the growth potential of the mobile gaming market. According to Newzoo, a global game industry analysis firm, the global game market size was $180.3 billion (approximately 213.69 trillion KRW) last year, with mobile games accounting for $93.2 billion, representing 52% of the total market. Considering this, the mobile AP market for smartphones is expected to expand from $29.6 billion last year to $41.9 billion by 2026.
In particular, Samsung Electronics is expected to equip this new product in the Galaxy S22, scheduled for release next month. It is anticipated that Qualcomm Snapdragon series will be used in China, North America, and Japan, while the company’s own Exynos series will be installed in domestic and European markets, according to industry sources. Park Yong-in, head of Samsung Electronics’ System LSI Business Division, said, "Exynos 2200, manufactured with cutting-edge 4nm EUV process, latest mobile technologies, next-generation GPU, and neural processing unit (NPU), will provide a new level of user experience in various fields such as gaming, video processing, and AI."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
