Carrot Insurance Introduces New CI, 'Beyond an Insurance Company to an IT Company'

Carrot Insurance announced on the 17th that it has introduced a new corporate identity (CI) optimized for digital and mobile environments.

[Asia Economy Reporter Oh Hyung-gil] Carrot Insurance announced on the 17th that it has introduced a new corporate identity (CI) optimized for digital and mobile environments.

The new visual device, the initial 'C', will be applied to the app icon, and the company explained that it aims to convey a trendy and youthful impression through a simple and symbolic communication method.

A Carrot official said, "The CI replacement project is a message delivery project for 'complete digitalization,'" adding, "We will continue to develop visual assets that firmly establish Carrot's identity as an IT company beyond an insurance company."