Lotteria Exceeds Sales Target by 40% at Smart Store 'L7 Hongdae Branch'

[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 17th that its L7 Hongdae store, the first flagship store tailored to the local commercial area rather than the franchise's uniformity, exceeded its target sales by about 40%.

The Lotteria L7 Hongdae store is a location where the performance and effectiveness of technology, products, and services can be tested, applying 'food tech' through contactless unmanned devices.

According to Lotteria, the 'Hongdae Chi’S' burger, available only at the L7 Hongdae store, accounted for about 10% of total product sales during the ten-day sales period in December last year. As of the 16th of this month, it is still ranked first in burger sales.

A Lotteria GRS official said, “We plan to operate by planning various entertainment and attractions to maintain the store concept designed to provide customers with a unique experience.”