11st Partners with Happy Alliance to Provide Lunchboxes for Disabled Single-Parent Families

On the 17th, 11st will carry out the donation campaign "Happy Lunchbox Project," which supports lunchboxes for families in welfare blind spots in collaboration with the social contribution network Happy Alliance.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 17th that it will carry out the donation campaign "Happiness Dosirak Project," which supports lunchboxes for families in welfare blind spots, in collaboration with the social contribution network Happy Alliance.

The support targets are single-parent families with disabilities raising children under 18 years old in Seoul or single-parent families raising children with disabilities. In cooperation with the Seoul Single-Parent Family Support Center, a total of 19 households were selected as support targets.

The Happiness Dosirak contains side dishes for five days a week and will be individually delivered to each household every Wednesday for a total of 56 weeks until February next year. To manufacture healthy lunchboxes and ensure efficient delivery, they collaborated with healthcare food tech company Itmaple.

Previously, from October 2020 to February 2021, 11st conducted the Happiness Two Meals Project with Happy Alliance, delivering Happiness Dosirak to children in need of meal support. Through this, a total of 11,000 lunchboxes were delivered over five months to children in Ansan-si, Gyeonggi-do.

Lee Sangho, CEO of 11st, said, "We decided on this sponsorship to provide practical help to our neighbors in welfare blind spots due to the prolonged COVID-19 pandemic," and added, "This year as well, we will actively continue warm social contributions through Hope Shopping, which is achieved through cooperation with sellers and consumers."