[Asia Economy Reporter Hyunseok Yoo] AfricA TV is expected to continue growing this year following last year.
On the 15th, Korea Investment & Securities forecasted that AfricA TV's revenue and operating profit for the fourth quarter of last year would increase by 23.1% and 38.7% year-on-year to 74.2 billion KRW and 23.8 billion KRW, respectively.
Jung Hoyoon, a researcher at Korea Investment & Securities, said, "Platform revenue for the fourth quarter is expected to be 56 billion KRW, continuing its growth trend as outdoor activities decreased due to the spread of COVID-19 variants such as Omicron," adding, "Advertising revenue is estimated at 17 billion KRW, showing significant growth again following the third quarter."
In particular, growth driven by the platform and advertising is expected to continue this year. He explained, "The quality of BJs' content is improving every year, which will lead to an increase in PU (paying user) and a rise in ARPU," and added, "Advertising demand for AfricA TV's unique ad format, brand content advertising, is expected to continue growing as the pool of advertisers gradually expands."
Additionally, new NFT-related businesses are planned. He said, "This year, we are pursuing business expansion through NFT exchanges and metaverse platforms tailored to the changing environment," and added, "Through the NFT exchange, BJs' avatars and videos will be sold to users." He continued, "The metaverse platform, Freeblocks, will be implemented as a virtual space where users can engage in various activities such as communication, gaming, e-commerce, and broadcasting based on avatars."
Korea Investment & Securities expects AfricA TV's revenue and operating profit this year to reach 333 billion KRW and 115 billion KRW, respectively.
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