Daekyo Summit, New TV Commercial Launch Celebration New Year Promotion

Gift Presentation of Laptops, Mobile Devices, and More for New Members

Daekyo announced on the 12th that it will hold a New Year promotion for new members to celebrate the launch of its new TV commercial for the digital artificial intelligence (AI) performance learning brand 'Daekyo Summit.' Photo by Daekyo

[Asia Economy Reporter Kim Heeyoon] Daekyo announced on the 12th that it will hold a New Year promotion for new members to commemorate the launch of the new TV commercial for its digital artificial intelligence (AI) performance learning brand, 'Daekyo Summit.'

The new TV commercial series, consisting of four episodes including the No-Contract version, Summit League version, Summit Club version, and Comprehensive version, conveys the message of being 'unconventional,' breaking the framework of digital learning conditions.

Daekyo Summit applies patented AI technology and a self-developed algorithm to provide optimized Korean, English, and Math learning tailored to the learner's level.

The promotion, held for two months starting in January when preparations for the new semester take place, targets new members who join Daekyo Summit through Daekyo's educational service platform Macadamia. A total of 222 winners will be selected by lottery to receive various prizes such as high-end laptops and the latest mobile devices.

Until the 16th, a 'Hidden Word Finding Event' is also being held on Daekyo Summit's Instagram. Customers who write the correct answer in the comments will be entered into a draw to receive chicken and coffee gifticons.

A Daekyo official said, “This promotion was held as a token of appreciation for customer inquiries following the launch of the new Daekyo Summit TV commercial introduced last year,” adding, “We hope that Daekyo Summit’s differentiated digital learning will help new learners form proper study habits and efficiently improve their grades.”