Distributed to Exhibition Halls Nationwide... Strengthening Customer-Centered Communication Skills
[Asia Economy Reporter Hwang Yoon-joo] LX Hausys is promoting a ‘customer-centric language usage initiative’ that simplifies complex and difficult interior design terms into expressions that customers can easily understand.
On the 11th, LX Hausys announced the publication of an employee training booklet titled ‘LX Z:IN Interior Customer Language Guidebook,’ which contains language usage know-how tailored to the perspective of interior design customers.
The ‘LX Z:IN Interior Customer Language Guidebook’ includes communication methods for language usage based on four principles: delivering interior product and construction information easily, accurately, consistently, and kindly, along with specific cases applying these methods to actual customer inquiries.
For example, ‘windows with excellent shielding properties’ are simplified to ‘windows with excellent performance that block the hot heat coming indoors in summer,’ ‘5T thick sheet flooring’ is changed to ‘5mm thick sheet flooring,’ and ‘non-porous artificial marble material’ is expressed as ‘artificial marble made of material without holes.’
Construction terms such as ‘after protection, bathroom masonry work and zendai installation will proceed’ are changed to ‘after completing indoor protection work, bricks will be laid in the bathroom and a straight shelf will be installed,’ ‘I will first do floor kadegi’ is changed to ‘I will first do the floor breaking work,’ and ‘sachum must be done’ is changed to ‘the gaps must be filled.’
These customer-friendly terms have also been applied to responses for over 120 inquiries posted on the product and A/S pages of the LX Hausys customer service website, receiving positive feedback from website users.
Additionally, the ‘LX Z:IN Interior Customer Language Guidebook’ includes commonly misused spellings and correct foreign language notations frequently used during the interior purchase process.
LX Hausys plans to distribute the ‘LX Z:IN Interior Customer Language Guidebook’ not only to employees but also to showrooms nationwide, which are the closest points of contact for customer consultations, to strengthen customer-centered communication.
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