Interview with Chae Heon-jin, CEO of Logiol appointed last October
Experienced field expert with 20 years at leading quick service company Insung Data
Focus on technology advancement and more
Logiol, which operates the delivery agency service ‘Saenggakdaero,’ will actively collaborate with its parent company Inseong Data this year to create synergy. Founded in Daegu in 2001, Inseong Data holds a 70% market share in the quick service platform sector. Chae Heon-jin, CEO of Logiol (pictured), expressed his ambition, saying, "By sharing orders with Inseong Data, we aim to increase work not only in food delivery but also in parcel delivery, thereby raising the income of delivery riders."
Appointed last October, CEO Chae is a field expert. He gained diverse experience in his youth, ranging from the food service industry to kimchi delivery, quick services, and operating job search websites. As a founding member of Inseong Data, he has been in charge of sales for 20 years, gaining deep experience in the delivery and shipping industry.
CEO Chae often tells program developers, "The system must not fail even for five minutes. For riders who come out to earn even a small amount for their children’s milk money, it feels like an hour." He understands the riders’ feelings better than anyone else. Therefore, his biggest goal is to ensure that riders secure work in a safe environment and earn sufficient income.
To this end, he plans to build a structure that allows riders of Saenggakdaero to utilize Inseong Data’s shared network together. Inseong Data’s shared network refers to a system where quick service companies using the same program share orders and delivery riders with each other. Since introducing the shared network in 2007, Inseong Data has dominated the quick service market by balancing order demand and supply, assisting riders with route guidance and real-time settlement, and enhancing rider convenience.
CEO Chae explained, "Quick services receive orders mainly in the morning and from 2 to 6 p.m., while food delivery peaks during lunch and dinner times. Our strategy is to share the network to efficiently increase earnings during working hours." He expects that securing order volume will naturally attract more riders and increase the number of franchise stores. Utilizing the dense shared network and 13 regional centers nationwide, they also plan to challenge the quick commerce industry by delivering various daily necessities within 30 minutes to an hour after ordering.
CEO Chae pointed out, "We will create a healthy delivery market without engaging in cutthroat competition," criticizing the current delivery ecosystem as a winnerless battle. He noted that reckless promotions, which inevitably lead to delivery fee increases, are fueling a battle to recruit riders. Major platform companies like Baedal Minjok and Coupang Eats are securing their own riders and competing with single-order delivery services.
CEO Chae said, "We are focusing on technological advancement to improve riders’ difficulties," adding, "We will not rush to generate immediate profits but will secure stable order volumes to build a healthy delivery market structure." He emphasized, "We will uphold the philosophy that ‘if riders earn money, local delivery agency business owners and companies also make money.’"
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