[Asia Economy Reporter Hyunseok Yoo] Me2on announced on the 27th that its subsidiary, mobile casual game company Me2zen, has officially launched the casual strategy battle game 'Pocket Battles' on Google Play and the Apple App Store globally.
Pocket Battles is a casual strategy battle game developed in-house by Me2zen. It is a game where players collect small and cute hero and mercenary characters one by one to create their own powerful army and enjoy battles.
The game features simple controls that allow players to gather hero and mercenary units with different abilities, arrange them in formations, and engage in strategic battles enhanced by merging and skill usage effects, adding the thrill of brain play. Additionally, players can earn rewards such as coins and gems through daily and weekly quests.
Along with the global launch of Pocket Battles, Me2zen plans to prioritize marketing centered on Korea. They intend to use domestic advertising platforms to conduct user acquisition marketing for the new title to gather early users.
Son Changwook, Chairman of Me2zen, said, “Through Pocket Battles, Me2zen is differentiating and evolving casual strategy battle games from the casual card games we have been servicing, diversifying our game genres. We plan to globally launch the ‘Pocket Battles P2E version’ linked with Me2on Group’s metaverse blockchain platform ‘MEVerse’ within the first quarter of 2022.”
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