Communicating in English with Native Teachers... Educational Effect of Learning While Playing
Small Group Reservation System... 2-3 Children per Teacher for Small Group Operation
[Asia Economy Honam Reporting Headquarters, Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is launching a membership-based English kids club.
According to Gwangju Shinsegae on the 24th, the new building store (E-Mart building) 2nd floor 'Pro Mom Kinder' is an English kids club in the form of a play school operated on a membership basis.
Pro Mom Kinder opened its first branch in Galleria Foret, a high-end residential complex, and has since opened main stores in Shinsegae Department Store, Times Square branch, and Daejeon Shinsegae. Its subsidiary Kinder Mama operates Daegu Shinsegae and Uijeongbu Shinsegae.
Pro Mom Kinder is 100% directly managed, and once you join the Gwangju Shinsegae membership, you can use any of the 16 branches nationwide.
It is available for parents with children aged 4 to 9, offering natural English learning through play, and as it is exclusive to members, it will operate entirely by reservation, allowing use without waiting when booked in advance.
Kids club customers can choose from four membership plans ranging from 60 hours to 480 hours.
The usage time is deducted during the validity period according to the amount paid.
Unlike other kids cafes where one teacher looks after about 10 children, one teacher manages an average of 2 to 3 children, allowing parents to entrust their children with peace of mind.
Also, in line with the concept of a 'play-type kids club,' instead of rigid class formats, children can naturally experience English conversation by drawing pictures or participating in cultural activities with native English-speaking teachers.
In response to the prolonged COVID-19 situation, safety measures such as hand sanitizing and temperature checks upon entry, disinfecting spaces more than twice a day, CCTV installation, stocking first aid and emergency medicine, and providing photos of children’s activities more than twice have been implemented.
Gwangju Shinsegae introduced the 'kids facility' because the importance of 'child customers' is continuously growing.
'Kids moms,' who accompany 'child customers,' start with their children's shopping and lead the shopping of themselves, their husbands, and the whole family, making them major customers in the department store industry. Therefore, the content for 'child customers' that attracts parents to the department store has been strengthened.
In fact, when Pro Mom Kinder was introduced at Shinsegae Times Square in 2019 and captured parents' hearts, department store sales also rose. This year alone, sales in the children's and infant categories have increased by more than 30%.
Lee Dong-hoon, CEO of Gwangju Shinsegae, said, "We expect to attract a lot of interest from 'kids moms' who are highly interested in education by adding English to the edutainment function that combines play and education," and added, "We will continue to make various efforts to attract child customers and kids moms through differentiated content for infants and children."
Honam Reporting Headquarters, Reporter Shin Dong-ho sdhs6751@asiae.co.kr
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