Hana Bank Releases MyData 'Hana Hap' Advertisement 'Hap Hajamyeon'

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 24th that it has released an advertisement video for its MyData service 'Hana Hap,' featuring Aiki, a choreographer and leader of the dance crew 'HOOK,' as the model.

This advertisement draws attention by reinterpreting the solo song "Malhajamyeon" by the late Kim Sungjae, a member of the popular 90s hip-hop group 'Deux.' The choreography in the ad was directed by Aiki herself, and the composer of "Malhajamyeon," Lee Hyundo, personally rearranged the song into "Haphajamyeon." Through this, the ad emphasizes how easy it is to manage finances and assets.

The advertisement video can be viewed on digital channels such as YouTube and social media, and on Hana Bank's YouTube account 'HanaTV,' viewers can also find additional videos featuring Aiki as the model, including the 'Asset Management' and 'Currency Tech' editions.

Additionally, to commemorate the launch of the advertisement video, Hana Bank is holding a quiz event until the end of this month. Customers who leave the correct answer in the comments on the YouTube video will be entered into a draw to win gifts such as the jacket, red beanie, and sneakers that Aiki personally wore in the video.

A representative from Hana Bank's public relations section stated, "We selected choreographer Aiki, who has recently gained great popularity and support, as the model for the advertisement video to communicate and resonate with the MZ generation," and added, "We will continue to strive to provide various communication methods and innovative services for the MZ generation in the future."