[Asia Economy Reporter Hyunseok Yoo] EagleVet, a company specializing in the manufacturing and sales of veterinary pharmaceuticals and the supply of premium feed, announced on the 22nd that it has changed its CI (Corporate Identity) and newly established a BI (Brand Identity) for its pet business division.
EagleVet's CI and BI will be used in all productions and promotions starting from the Year of the Black Tiger in 2022.
EagleVet's CI features a modern and futuristic image combining blue and orange colors. The blue color represents the tradition and trust built over the past 50 years of continuously developing and supplying veterinary pharmaceuticals. The orange color symbolizes EagleVet's new growth engine, the pet business. The 'V' part of the CI is newly interpreted and shaped as an eagle's beak, embodying a dynamic and innovative entrepreneurial spirit.
The pet business BI, 'haruwell,' reflects the management philosophy of CEO Kang Taesung, who treats his pet dog 'Haru' with utmost care, committing to providing the best feed and supplements for the health of all pets. The combination of brown and green colors expresses images of naturalness, well-being, and health. The company plans to actively promote 'haruwell' using the new BI.
EagleVet is the only domestic veterinary pharmaceutical company certified with 'EU-GMP' and supplies injectable drugs to Australia's Abbey and Randlab. It is currently in the final stages of a supply contract for ivermectin injectables with Finland's Orion.
An EagleVet official stated, “We will actively participate not only in the current feed distribution business but also in the steadily growing manufacturing and distribution of pet pharmaceuticals,” adding, “We will actively expand both domestically and internationally as a ‘Total Animal Healthcare Company’ covering both economic animals and pets.”
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