Lotte Card, 'Digiroca' Brand Campaign... "Leap to a Curating Digital Company"

Declaration of Transformation into a Digital Company That Recommends Desired Information and Benefits to Customers in Advance

[Asia Economy Reporter Ki Ha-young]On the 20th, Lotte Card announced that it will launch the 'Digi-LOCA' brand campaign, signaling a new beginning as a digital company beyond just a credit card company.

The Digi-LOCA campaign embodies Lotte Card's commitment to becoming a 'curating digital company' that recommends optimized financial and lifestyle content tailored to each individual customer based on the data accumulated so far.

To this end, Lotte Card plans to sequentially introduce from next year a curating service that provides not only financial products but also various lifestyle-tailored content such as shopping and travel, based on Lotte Card's unique assets including customer payment information, data analysis capabilities, and Lotte Group infrastructure. Along with this, the existing Lotte Card LOCA application (app) will also be developed into a customer lifestyle-oriented platform that curates lifestyles beyond just a credit card app.

As part of this campaign, Lotte Card changed the existing Lotte Card app icon to 'Digi-LOCA' and unveiled a new brand advertisement. The advertisement depicts a service that, as the main slogan "I know myself better than I do, Taste Sniper Digi-LOCA" suggests, accurately understands customers' preferences based on data owned by Lotte Card and recommends products accordingly.

A Lotte Card official stated, "Our asset is not the card itself but the deep understanding of our customers," adding, "This campaign declares that Lotte Card, which has existed behind customers' choices as a payment method, will now stand in front of customers' choices by showcasing lifestyle curation based on the data accumulated so far."