Quarterly Exhibition of Over 30,000 Artworks by 1,000+ Artists in Apartment Common Areas
Residents Can Enjoy Curated Artworks Aligned with Various Themes
Development of Diverse Residential Products Reflecting Social Trends and Resident Needs Underway
Hyundai Engineering announced on the 17th that it has developed the industry's first subscription-based residential product, "Hillstate Art Lounge," which exhibits artworks in the common areas of apartment complexes, in collaboration with the art platform "Open Gallery."
Earlier, on the 9th, Hyundai Engineering signed a business agreement for the development of the apartment common area artwork subscription service "Hillstate Art Lounge" at its headquarters in Gyedong, with key personnel including Lee Dong-ho, Head of Architectural Design at Hyundai Engineering, and Hong Ji-hye, Director of Open Gallery, in attendance.
Recently, due to restrictions on outdoor activities caused by COVID-19, the domestic art market size this year is estimated to have nearly doubled to approach 1 trillion KRW, reflecting the increasing demand from consumers who want to enjoy artworks within their living spaces.
Based on this, Hyundai Engineering developed the industry's first residential service product that allows residents to appreciate various artworks by leading domestic artists in apartment common areas by quarterly replacing curated artworks by experts in areas such as the main lobby entrance and elevator waiting spaces.
Hyundai Engineering plans to accelerate detailed product development with Open Gallery starting from this "Hillstate Art Lounge" business agreement and to actively apply it to apartment complexes scheduled for sale in 2022.
A Hyundai Engineering representative said, "'Hillstate Art Lounge' provides a sophisticated and differentiated living environment akin to visiting a luxury hotel by exhibiting professionally curated artworks in apartment common areas," adding, "We will offer a differentiated Hillstate premium that maximizes resident satisfaction through the development of customized residential products reflecting the latest social trends."
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