Gmarket Global Shop Unveils 'Monsta X × Astro' Collaboration Content

Gmarket Global Shop, 'Monsta X × Astro' Collaboration Content.

[Asia Economy Reporter Yuri Kim] Gmarket Global Shop announced on the 17th that it will release collaboration content featuring Monsta X members Minhyuk and Hyungwon, who are leading the K-pop craze, along with Astro, on its official YouTube channel 'INSSA OPPA G' in two episodes on the 19th and 26th.

This content is a mystery survival web variety show, starring Monsta X members Minhyuk and Hyungwon, and Astro members Jinjin, Moonbin, Rocky, and Yoon Sanha, who engage in intense brain battles.

Monsta X's albums ranked 2nd among the best-selling hit products to U.S. customers on Gmarket Global Shop in 2021. Their mini-album 'No Limit,' released last month, also ranked 1st among U.S. hit products during Gmarket Global Shop's Black Friday event 'MegaG.' Since Minhyuk and Hyungwon were selected as models for INSSA OPPA Season 5 in June, the web variety content introducing Global Shop products has averaged about 1 million views and over 10,000 likes.

Astro's MJ and Rocky, who are popular in Japan, Thailand, Taiwan, and the U.S., starred in Gmarket Global Shop's second web drama 'Finding That Guy.' Moonbin and Yoon Sanha appeared as cameos to support the show. The teaser video released ahead of the main episodes surpassed 1.2 million views, and the average views per episode reached 1.45 million.

Lee Joo-cheol, head of Gmarket Global Shop, said, "Since this web content is a collaboration between two groups with strong global fanbases in the U.S., Japan, Thailand, and Taiwan, we expect enthusiastic interest from global fans. As global customers' interest in K-culture and K-content grows, we will continue to lead trends by presenting differentiated content through collaborations with various K-pop artists."

Meanwhile, the YouTube channel 'INSSA OPPA,' targeting the global MZ generation, is a channel that introduces Korean culture such as K-pop, K-beauty, and K-fashion, and has surpassed 530,000 subscribers, unusually earning the YouTube Silver Button (for over 100,000 subscribers) as a brand channel.