Hana Insurance Unveils 'One-Day Insurance' YouTube Ad Targeting MZ Generation

Hana Insurance announced on the 15th that it has released a video advertisement on YouTube introducing its 'One Day Insurance' product through a song.

[Asia Economy Reporter Oh Hyung-gil] Hana Insurance announced on the 15th that it has released a One-Day Insurance video advertisement on YouTube, introducing the One-Day Insurance product through a song.

The video was produced to depict the One-Day Insurance product in everyday life, featuring rapper Bipa, who debuted in 2014 as part of the hip-hop group Lip Service. It emphasizes the characteristics of the One-Day Insurance product and the necessity of the One-Day app by highlighting risks encountered in daily life, driving, and leisure activities.

Hana Insurance's One-Day app was improved last month with a user-centered approach, enhancing convenience of subscription through simple payment and adding an insurance gifting feature to allow easy insurance experiences.

A Hana Insurance official stated, "The number of One-Day app downloads and mobile web accesses has increased by more than 30% compared to the previous year, and One-Day Insurance sales have more than doubled compared to the same month last year. Through this advertisement, we hope that the MZ generation (Millennials + Generation Z) will feel closer to insurance and enjoy using the One-Day app in their daily lives."