From Head to Toe... Men Taking Care of Their Hair

Attention to Hair and Eyebrow Care Items by Area
Popular Items Include Wigs for Covering Thin Hair and Self Hair Removal Devices

Various hair care products targeting men who spare no expense on beauty, so-called 'groomingjok', are being released. Photo by Getty Images

[Asia Economy Reporter Kim Heeyoon] As appearance is rapidly rising alongside ability as a competitive edge for men, 'hair care' products targeting men who spare no expense on grooming are being launched.

According to the industry on the 11th, the market related to men who pay attention to fashion and beauty, referred to as the 'grooming tribe,' is rapidly growing.

According to the 'Men's Grooming Trend Report 2021' by research platform Open Survey, which surveyed 750 men aged 20 to 49, about 55% of all respondents said they have managed their scalp care, men's exclusive haircut and shaving, hair loss care, eyebrow tattooing, and waxing in that order after skin care. While men in the past focused simply on applying and decorating for self-care, it is now analyzed that they have started to pay attention to hair removal and hair loss care as well. Accordingly, the industry is introducing various items that add volume where hair is lacking and remove unnecessary body hair.

Styling Item Covering Sparse Hair Volume: ‘Wigs’

There is a saying, "A man's hairstyle is everything," as hairstyle has the greatest impact on a man's image. However, according to data released by the National Health Insurance Service, the number of male hair loss patients has increased by about 13.2% over the past four years (2016?2020), and more people are increasingly concerned about sparse hair volume.

Hair loss symptoms can be improved through hospital and medication treatments, but immediate effects are difficult to expect. Instead, using wigs has the advantage of covering the insufficient hair condition while undergoing treatment, allowing men to maintain a natural daily life, which is why interest in wigs among men is gradually increasing.

The customized wig specialist company Haimo's 'Neo (NEO)' is characterized by being made with the thinnest ultra-thin skin among existing products to achieve natural hair implementation. Photo by Haimo

NEO, a custom wig specialist company, features the thinnest ultra-thin skin among existing products to realize natural hair. The boundary between the parting and the front forehead material is invisible, boasting perfection like natural scalp without lifting. Made of lightweight material, it provides comfortable wear for long hours. Also, it is easy to create various styles without awkwardness by freely changing the direction and position of the parting.

‘Eyebrows’ Creating a Clear Impression

As mask-wearing time has increased due to COVID-19, more men have started paying attention to eyebrow care visible above the mask. Since eyebrows play an important role in one's impression, most prefer neat and clear eyebrows. Men with sparse and light eyebrows can easily create fuller eyebrows using eyebrow makeup products.

‘Pride Up Eyebrow for Heroes’ from BIRADY, Amorepacific’s men's makeup specialist brand, is a 3-in-1 multi-brow combining pencil, powder, and brush, allowing even beginners to easily draw and fill in eyebrows. After outlining with the dark brown pencil, fill in sparse areas with powder, then finish by brushing along the eyebrow hairs with the soft brush. The powder inside the product can also be used in various ways such as covering empty hairlines and sideburns.

Panasonic Korea has introduced the 'Beard & Body Trimmer ER-GY60,' which allows for easy shaving and hair removal of the face and all other body parts by oneself. Photo by Panasonic Korea

‘Self Hair Removal Items’ for Smooth and Clean Body

As a neat and clean image has become important among men, the male hair removal product market continues steady growth. In the past, men rarely managed hair removal except for shaving facial hair, but as they now manage various areas such as arms, legs, and chest, reflecting this demand, various self hair removal products that men can comfortably use at home have recently been released.

Panasonic Korea introduced the ‘Beard & Body Trimmer ER-GY60,’ which allows easy shaving and hair removal of all body parts including the face by oneself. It is designed to be used with various grips depending on the hair removal area and direction, enabling comfortable and delicate hair removal. In particular, it features the ability to adjust direction with fingertips, allowing management of hair in sensitive or hard-to-reach areas.