E-Land Group Launches 'Angel Box' Campaign to Help Neighbors with Employees

Over the two days of the 7th and 8th, E-Land World CEO Choi Woon-sik and group executives and employees volunteered to pack Angel Boxes to be delivered to low-income single-parent families at the E-Land headquarters in Geumcheon-gu, Seoul. From the third person on the left in the photo: E-Land World CEO Choi Woon-sik, E-Land Foundation CEO Jung Young-il.

[Asia Economy Reporter Seungjin Lee] E-Land Foundation announced on the 9th that on the 7th and 8th, E-Land Group employees participated in volunteer work to pack Angel Boxes to be delivered to low-income single-parent families at the E-Land headquarters located in Gasan-dong, Geumcheon-gu, Seoul.

The Angel Box is a sharing package organized by the E-Land Foundation to support low-income single-parent families facing economic and emotional difficulties, helping them have a warm year-end. It contains daily necessities, food, feminine products, and cold-weather supplies, and is delivered to 1,004 single-parent families nationwide.

This Angel Box involved participation from E-Land Group affiliates and brands such as E-Land’s Fashion Division, Jewelry Division, HyperCU Off-Price, and E-Land Retail Shoopen. In addition, external organizations and companies including Get Beauty, Yuhan Corporation, Daewon Pharmaceutical, Milal Welfare Foundation Goodwill Store, Giving Plus, Kia Hope, and G Foundation also joined, contributing donated goods worth a total of 700 million KRW.

An official from the E-Land Foundation said, “Thanks to the active volunteer participation of employees, this became an opportunity to practice E-Land Group’s primary management philosophy of ‘sharing’ and to express gratitude at the end of the year. We will ensure that the Angel Boxes, prepared with the help of various organizations and sponsors, are delivered well to provide practical assistance and encouragement to the families in need.”

Meanwhile, since 2017, E-Land Group has been conducting various sharing activities that employees can participate in, such as the ‘Miri Christmas’ campaign featuring the Angel Box, the ‘One Bottle’ sponsorship for installing wells in Africa, a 1:1 sharing event for overseas children sponsorship in Vietnam, and the ‘Love Up’ campaign that donates 500 KRW per cup of coffee.