Kraft Heinz Launches 'Veggie Bites,' a Family Snack Preserving the Original Vegetable Flavor

Global food company Kraft Heinz announced the launch of a new delicious snack that the whole family can enjoy together, called 'Veggie Bites.'

The new product 'Veggie Bites,' filled with Kraft Heinz's expertise, features vegetables coated in a crispy batter, preserving the texture of the vegetables while enhancing the flavor. As a perfect running mate to help increase vegetable intake deliciously, it holds the internationally recognized V-label certification mark for vegans and vegetarians and contains no artificial colors or preservatives.

The Veggie Bites product lineup includes three items: △Heinz Crispy Cauliflower Florets △Heinz Crispy Broccoli Florets △Heinz Broccoli Fries.

The Heinz Crispy Cauliflower Florets and Broccoli Florets are characterized by their crispy batter coating on the abundant flower parts of each vegetable, called 'florets,' preserving the original texture while adding crunchiness.

Heinz Broccoli Fries are made by finely chopping broccoli, onions, and potatoes, mixing them in the most delicious ratio, adding savory seasoning, and coating them with a thin batter. Differentiated from existing fries products, it is expected to be loved by many customers.

All three products can be easily enjoyed by cooking in an air fryer for about 8 minutes. They can be served not only as snacks but also alongside salads or used in recipes such as veggie tangsuyuk or vegan kimbap. When paired with various Heinz sauces, they offer even more diverse enjoyment.

A Kraft Heinz representative stated, “Reflecting consumer trends focused on health and well-being, such as vegetarianism and value consumption, we launched the new product Veggie Bites with a higher content of whole vegetables to enjoy even more deliciously. It is a snack for the whole family, from children to adults, and can greatly help in managing eating habits.”